Beginning in 2025, after having burnt out on the format of the “Dracula Files” style reviews, I started posting photo galleries of toys on Instagram using the app’s native editor to add in commentary and speech bubbles. This quick ‘n dirty approach helped me post a lot of these in a short amount of time, although admittedly they don’t look as nice as when I was using a real camera with real backgrounds for my reviews.

Nevertheless they got good audience response on the app, and they’re fun to make, so I kept on doin’ ’em. This gallery is a way for me to preserve them outside of the Meta ecosystem and for others to view them in an easier way.

Transformers Studio Series (2017-Present)

Intended to accurately replicate designs from the live-action Transformers movies at a mass retail scale, the Studio Series line in the early 2020s expanded to include characters from the 1986 animated film, and later expanded further to include characters from video games and animated series.

Transformers War for Cybertron Trilogy (2019-2022)

Following the “Prime Wars” trilogy of toylines, WFC functioned as a “soft reboot” of the Generations line, with many popular early G1 characters appearing in new forms. This era debuted a strong focus on build quality and articulation that remains the design standard for Generations lines until today.

Transformers Legacy Trilogy (2022-2025)

In 2022 the Generations subline expanded to include characters from all corners of the Transformers mythos, with an ongoing design goal to remake characters who had not had new figures since their original release or update past Generations versions of characters whose designs had become outmoded.

As a personal note, I severely curtailed my buying of Transformers Generations toys around this time due to both rising prices and lack of interest in the direction the lines were going, especially as Hasbro with each year cut more and more story content from the toyline.

Transformers: Age of the Primes (2025-Ongoing)

The follow-up to the Legacy Trilogy removed the sub-subline imprint and simply continued the same toyline year after year. Age of the Primes had a loose theme of making toys of the Thirteen Primes but generally continued the trajectory of Legacy and WFC before it with even less emphasis on line-wide gimmicks or story.